You’ve heard the old saying “If you always do what you’ve always done, you’ll always be where you’ve always been.” In this interactive session, learn how to rethink, refresh, and re-evaluate your portfolio of events and programs so they align with your organization’s mission and current strategic priorities. Presented by Aaron Nelson, IOM, President & CEO of the Greater Chapel Hill-Carrboro Chamber, and Sydney Doctor, Senior Director, Events Management for Greater Louisville Inc.