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Description
Successful fundraising teams and development staff are focused
more and more on creating meaningful supporter experiences, but to do so they
need to capture data about the people they are trying to create those
experiences with, and more modern ways to engage on their donor’s terms.
This webinar will bring together two nonprofits hailing from
Boston, JFK Library & Foundation and the Greater Boston Food Bank, who are
early in their journey to further digitize their constituent data, processes,
and digital experiences through modern, integrated marketing and CRM
technology.
They will share how they helped their organization create a
vision, or as JFK Library puts it, their “moonshot” with technology. How they
managed to get everyone aligned as to what the value would be, zoned in on use
cases, and how they migrated and implemented modern nonprofit technologies and
processes.
The folks from Salesforce.org
will also share case studies and new research hot off the press that shared
what nonprofits are doing, or not doing to succeed. For example, did you know
that 83% of marketers say they are “batch and blasting” their constituents, and
only 33% of fundraisers say they have “good data” in CRM?