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Description
The end-of-year "Season of
Giving" is the perfect time to attract new donors and engage annual
supporters by sharing your mission. Then, using your successful year-end
campaign, set the pace for your 2021 stewardship plan. We'll look at how to create
an effective donor-centric plan that keeps repeat donors involved and turns
first-time givers into sustained donors. Appropriate for organizations of all
sizes.
Learning objectives :
- Develop and/or refine an effective and achievable end-of-year campaign
- Establish the donor and the impact of their gifts as the center of all your plans and communications
- Create and enforce a strong stewardship plan for a healthy retention rate