The Art of Mobile

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Description

Whether your organization—or your fundraising department!—is large or small, texting is an important channel for your program. The texting team at MWD will give a detailed overview of the various types of texting and the best way to build a mobile strategy for your organization. We’ll share how to set up and execute the most successful campaign possible. And we’ll share tons of examples for inspiration!

Key Objectives:

Setting texting specific goals
Creative and scripting tactics
Segmentation
Finding texters

Contributors

Wendy Marinaccio Husman

Wendy Marinaccio Husman is an Account Director with Mal Warwick Donordigital. A fundraiser for nearly two decades, her favorite topics are digital fundraising, monthly giving and data. Her MWD clients have included Mercy For Animals, Corporate Accountability and Project HOPE, among many other organizations doing fantastic progressive organizing. Prior to her work with MWD, she worked as Membership Director for the Golden Gate National Parks Conservancy and Development Director for Alonzo King LINES Ballet.
Kate Sienicki Mucci

Kate Sienicki Mucci, Telemarketing and Mobile Engagement Director, has over a decade of experience in direct marketing. Prior to joining the Mal Warwick Donordigital team, Kate built a deep bench of experience on the agency side of telemarketing, working with both political and non-profit clients, and managing their results and relationships with their telemarketing vendors. Kate has a Bachelor of Science degree in Communications from Boston University.

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Description

Contributors

Wendy Marinaccio Husman

Kate Sienicki Mucci