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Description
Hosted by Alice Ferris, CFRE, ACFRE
Schedule subject to change. All times listed below are Eastern Daylight Time (EDT).
10:00 - 10:15 AM
Welcome/AFP ICON Virtual Overview
10:15 - 11:30 AM
One Voice, Endless Possibilities Session: A Guide to Integrated Fundraising
Presenters: Maeve Strathy and Ericka Tovey, CFRE
How do you tell your story in an integrated way? Learn how through a case study about the first integrated campaign implemented by St. Michael’s Hospital: the strategy, creative, and 40% increase in revenue! You will learn the good, bad, and ugly of integrated fundraising. Leave feeling informed and inspired to take on this approach!
Schedule subject to change. All times listed below are Eastern Daylight Time (EDT).
10:00 - 10:15 AM
Welcome/AFP ICON Virtual Overview
10:15 - 11:30 AM
One Voice, Endless Possibilities Session: A Guide to Integrated Fundraising
Presenters: Maeve Strathy and Ericka Tovey, CFRE
How do you tell your story in an integrated way? Learn how through a case study about the first integrated campaign implemented by St. Michael’s Hospital: the strategy, creative, and 40% increase in revenue! You will learn the good, bad, and ugly of integrated fundraising. Leave feeling informed and inspired to take on this approach!
11:45 AM - 1:00 PM
MORE Major Gifts
Presenter: Marcy Heim, CFRE, CSP, PLCC
Major gifts—those energizing, big boosts to your programs, people and facilities. Join Marcy to dig into creating a donor relationship action plan: what you need in place for success, how you inspire your Board and others to WANT to help you build authentic connections (not ask), what exactly to say to ask, and how to you think about money and your work in a way that makes this a joy to do. Whatever size “major” is for you, let’s embrace the opportunity to raise more money, do more good and have fun doing it!
1:00 - 2:00 PM: Lunch with Alice and AFP Leaders: Martha Schumacher, CFRE, ACFRE, MInstF (AD), Chair, AFP Global, and Karen Rotko-Wynn, CFRE, Chair, AFP Foundation for Philanthropy.
2:00 - 3:15 PM
The Top Ten Challenges of Capital Campaigns: How to Fix Them and Still Reach Your Goal
Presenters: Gail Perry, CFRE, MBA and Brian Bonde, ACFRE, MA
Are you ready for the adventurous ride through the landscape of today's capital campaign? You may pack carefully for the trip, but capital campaigns are fraught with adventure, risk, and challenges. In this interactive and practical presentation, two noted capital campaign veterans will guide you through crises and obstacles that you may face on your journey to a transformational fundraising goal. You will learn creative solutions that ultimately will bring big success!
3:15 - 3:25 PM
Sunday Conclusion/Sign Off