AFP ICON Summer Sessions Day Three

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Description

112:30 - 12:45 PM
Welcome/Intro with our host, Kishshana Palmer, CFRE
Interview with Martha Schumacher, CFRE, ACFRE, MInstF, AFP Chair
12:45 - 1:45 PM
The Case for Support Playbook: Using the Flexible Story Format to Engage Donors
Presented by Bernard Ross, MA

Stop boring your supporters with your case for support. They already know what you're going to say, and it's too much about you! This session will explore how to create dramatically different and engaging cases for support using powerful psychological tools and frameworks.

1:45 - 2:00 PM
Break

2:00 - 3:00 PM
Creating a Culture of Equity: Putting the Elephant on the Board Table
Presented by Carmen Marshall, Christi Green, Steve Ziger, FAIA, Amy T. Seto, CPA and Mary Warren

Effective nonprofit organizations and boards are built and developed on equitable practices, continuous self-evaluation and intentionality that align organizational values with what organizations value. A panel of philanthropic leaders will have a courageous discussion about helping your organization create a more equitable culture in these changing times.

3:00 - 3:30 PM
Break
Interview with Liz LeClair, Chair, AFP's Women's Impact Initiative and Kim Churches, President, AAUW
3:30 - 4:30 PM
The Psychology Behind Successful Fundraising Events
Presented by A.J. Steinberg

Fundraising galas and events succeed when they win the hearts and minds of their guests. When planning an event, what are the psychological and emotional triggers to consider that will help better connect guests to your cause? Learn a 3-step plan for maximizing guest engagement and turning guests into post-event donors.

4:30 - 5:00 PM
Closing with our host, Kishshana Palmer, CFRE
Wrapup interview with Mike Geiger, MBA, CPA, President/CEO of AFP
Farewell!

Contributors

Kishshana Palmer, CFRE

Kishshana Palmer is an international speaker, trainer, and coach with an 18-year background in fundraising, marketing, and talent management. She’s a supernova on any stage and platform due to her charismatic and candid delivery. It doesn’t matter if she’s speaking about philanthropy, living your most authentic life, or diversity, the energy she brings to the stage is always entertaining and edifying.
Kishshana is the founder of The Rooted Collaborative -- a global online community for Women of Color in Fundraising. She's the author of "Hey, I'm New Here", the host of the podcast Take it Offline, an adjunct professor at Baruch College, a Certified Fundraising Executive (CFRE), a BoardSource Certified Governance Trainer (CGT), and an AFP Master Trainer. When an organization wants to grow, find and retain people on their team, raise money, and more she is the philanthropic fairy godmother they have on speed dial. Her work isn’t limited to organizations, she also coaches social good professionals.
Kishshana is a NYC girl and mother of one wonderful teenage daughter. Kishshana is the epitome of your classic 90's Queens homegirl and quintessential corner office executive. She is your daily dose of Claire Huxtable with a side of Blanche Devereaux.
Bernard Ross

Bernard is director of =mc consulting, a management consultancy working worldwide for ethical organisations. He has written six award winning books on a range of topics including strategy, fundraising and social change including Change for Good- behavioural economics for a better world with Omar Mahmoud, Head of Global Knowledge at UNICEF International. He has twi new booking out in 2021 including Making th Ask his new book on the science of solicitation.

He has advised many of the world’s leading INGOs including UNICEF, UNHCR, IFRC, ICRC and MSF/DWB. As a fundraiser he’s raised money to refurbish France’s most famous monument, for a museum to house the world’s largest dinosaur in Argentina, and to save the last 800 great apes in Africa.
Carmen Marshall

Carmen C. Marshall is currently the Director of Consulting at Maryland Nonprofits. She loves working to strengthen and elevate nonprofit organizations. Her expertise in the nonprofit sector incorporates a wealth of on-the-ground experience as an executive director and a consultant helping organizations with building capacity, strategic planning, board governance, fundraising, equity and inclusion, team building, leadership development and change management. She is an expert trainer, facilitator and keynote speaker.
Christi Green

Christi Green is the Executive Director of St. Francis Neighborhood Center (SFNC) in Reservoir Hill, Baltimore with over 20 years of director experience in the nonprofit sector. SFNC is an independent nonprofit established in 1963, and lies just a few blocks from where the most destructive unrest occurred as a result of Freddie Gray’s death in 2015. The mission of the small impactful organization is committed to ending generational poverty through holistic intervention programs with a focus on education.
Steve Ziger, FAIA

Steve Ziger, a founding partner of Ziger|Snead Architects, has extensive experience with planning, institutional, cultural, educational, religious, and historic renovation/reuse projects. Steve is responsible for maintaining design excellence for the firm’s projects. His life-long passion for design excellence, appreciation of art, and commitment to the community has inspired the studio and our clients for more than 35 years. Steve currently serves on the boards of the Baltimore Design School, Parks and People Foundation, Baltimore Community Foundation, and The William G. Baker Fund. At BCF, he has chaired or co-chaired Strategic Planning, Development, Race Equity and Inclusion, and Trustee and Governance committees. He was also involved in the creation of the LGBTQ Fund at BCF.
Amy Seto, CPA

Amy T. Seto is a partner and Endowments & Foundations relationship advisor at Brown Advisory and she serves as a resource to our client teams in leading a best-in-class service model for endowments and foundations clients. She joined the firm in January 2017 as the strategic operations director leading a team of 75 operational colleagues and oversaw the middle and back office functions, with an eye toward globalization, scale-ability and bolstering the firm's infrastructure. Prior to joining the firm, Amy was the executive vice president and chief operating officer at the Baltimore Community Foundation where she held various executive, operations and financial management roles during her 13 years of tenure.
Mary Warren

Mary Warren is a skilled, customer-focused consultant with over 27 years of leadership experience in business and information technology process improvement in the federal government and private sector. As the Founder and Principal Consultant for Process Strong LLC, Mary is passionate about helping nonprofits succeed through process improvement. She applies best practices and lessons learned from the private/for profit sector to nonprofit challenges and opportunities providing process-based solutions that are agile, practical and client specific. Mary is committed to the nonprofit community in Baltimore City. She currently serves on the St. Francis Neighborhood Center Board of Directors, and volunteers her time to support community initiatives. She is an Associate Member of Maryland Nonprofits.
A.J. Steinberg, CFRE

With over 20 years’ experience as a nonprofit event planner and engagement strategist, A.J. Steinberg has produced over 100 successful events and raised millions of dollars for organizations with her Los Angeles-based production company. In 2015 A.J. launched Queen Bee Fundraising to share the art of nonprofit event planning and engagement strategies with organizations worldwide. She is a recognized topic expert and trainer, and presents on subjects such as nonprofit event planning, event sponsorships, committee and volunteer leadership, generational giving, and guest engagement.

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Description

Contributors

Kishshana Palmer, CFRE

Bernard Ross

Carmen Marshall

Christi Green

Steve Ziger, FAIA

Amy Seto, CPA

Mary Warren

A.J. Steinberg, CFRE