Have an attendance code? Sign In to enter it.
This live web event has ended. Thank you for attending.
Description
Legacy giving
requires thought, lots of time and technical skills. So how do you make it as
easy as possible for your donors to consider pledging a gift in a will? What
decision science nudges can you use to help them along the decision-making
process?
In this session you
will learn the fundamentals of decision science, how people make decisions and
which nudges you can use in your gifts in wills marketing to transform your
appeals and secure pledges.
Learning Outcomes
1) Understand how
designing legacy marketing differs from other fundraising materials
2) Learn how to
leverage decision science nudges to inspire donors to consider leaving a gift
in a will
3) How to write
impactful legacy marketing