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Description

Join Anthony R. Alonso, President of Catapult Fundraising, for a session that will debunk today’s
telefundraising myths and discuss how telephone outreach is still the most effective form of
fundraising, after face-to-face visits. Combination mail/phone programs, if done correctly, will upgrade donors, bring lapsed donors back on board, and acquire non-donors at a low cost per dollar. This session will look at current statistics and trends in fundraising and how telefundraising can be
incorporated to enhance your organization’s current efforts.

Learning Objectives:

• Understand the difference between telefundraising and telemarketing and why telefundraising is still highly effective today.
• Develop an understanding of solicitation techniques that are critical to renewing and upgrading donors, bringing lapsed donors back on board, and acquiring new donors.
• Explore the do’s and don’ts of telephone outreach programs and learn why programs may fail if you don’t follow a specific methodology.