Association professionals in communications and marketing are often pulled in many directions and asked to do more with less—including being an ad hoc Canva designer. According to research, 94% of first impressions are driven by design, so knowing design best practices can help increase engagement in your association’s digital and social media outreach. This session will dive into the principles of design (layout, color, typography and imagery) and how to successfully use them in Canva. Attendees will also discover where to find high-quality graphics and design assets to amplify and enhance their Canva projects. Design-related resources and templates will be supplied. Basic knowledge of Canva is helpful but not required.

Learning Objectives:

• Learn the four basic design principles
• Increase confidence when creating simple Canva graphics
• Stay on-brand with digital graphics