The most important thing that you have to offer your audience, your client or your prospect is your story. Many business owners these days are telling stories, and that's a good thing. But too many stories fall flat, fail to connect or convert, and that's not a good thing. When an audience is connected and engaged in a captivating story, their emotions are activated and emotionally connected customers buy more of a company's products and services with less price sensitivity. If you want a greater emotional connection that leads to more conversion, you want to learn how to tell a captivating story.
Objectives:
- Gain more clarity in your message or story
- Learn to structure your story for greater impact
- Apply 5 steps to captivate your audience