The future of chambers of commerce events and non-dues initiatives will require a significant shift in our approach and way of thinking. In this session, Christopher Hamade, Principal at the Alchemy Agency, explores the fundamental concepts of value creation and the overlooked importance of value capture. Chris walks through the application of lateral- and design thinking on both in-person and virtual initiatives and demonstrates the positive impacts on financial performance and stakeholder engagement. Backed by colorful case studies, this session offers specific tools, highly creative strategies, context, and proof of concepts that will inspire your approach to the  non-dues revenue in the pandemic and post-pandemic future.

ACCE member price: $15
Non-member price: $30

ACCE members, please make sure you are logged into the learning portal to receive member price. Horizon Investor and All ACCEss pass member discounts will be applied during the purchase process.