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Strategic Program and Event Realignment

You’ve heard the old saying “If you always do what you’ve always done, you’ll always be where you’ve always been.” In this interactive session, learn how to rethink, refresh, and re-evaluate your portfolio of events and programs so they align with your organization’s mission and current strategic priorities. Presented by Aaron Nelson, IOM, President & CEO of the Greater Chapel Hill-Carrboro Chamber, and Sydney Doctor, Senior Director, Events Management for Greater Louisville Inc.