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Win Back Campaigns: Courting Dropped Members

If you pull “dropped member list” from your database, you may be surprised to see hundreds or even thousands of previous members who are no longer part of your organization. Yes, there are still countless of new prospects who have not heard of you, what you do, and what you can offer them. But doesn’t it make sense to reach back to those who decided not to renew their memberships?

Although not all dropped members are viable or willing prospects, it is worth exploring the potential of developing a “win back campaign” to target and recruit them again. In this webinar led by organizational expert Cathi Hight, you will explore the potential challenges, elements, and strategies for a successful campaign.