Membership and revenue development are cornerstones of most dues-related organizations, including chambers of commerce. As business models continue to evolve, resilient and diversified funding streams are also key to their long-term financial health and impact. In this course, learn how to recruit, engage and retain chamber members and create non-dues revenue streams to ensure organizational sustainability. Gain insights into topics including messaging for the next generation, the importance of recruiting based on the individual motivations of prospective members, engagement and retention strategies, and ways to demonstrate ROI even when members cannot attend events. Sessions also cover sales of sponsorships and non-dues revenue products and provide an overview of chamber foundations and fundraising. Presented by Shari Pash, Membership and Growth Strategist, Strategic Solutions for Growth; and Cathi Hight, President, Hight Performance Group.
This course includes approximately four hours of content and provides support for skills and competencies within the Chamber Body of Knowledge areas of Membership Recruitment and Retention and Development of Revenue Sources. Short assessments are included after each presentation, and short written assignments are also assigned for some sessions. Upon completion of the course, participants will receive a certificate of completion, shareable social media graphics and three Certified Chamber Executive (CCE) points.
Questions about the Certificate in Chamber Management program? Contact Sara Persing at email@example.com.
ACCE member price: $249
Non-member price: $349 (to purchase, contact Kate Teel at firstname.lastname@example.org)
ACCE members, please log into the learning portal to purchase.
ACCE members, please log into the learning portal to purchase. We are pleased to offer Horizon Investor and All ACCEss Pass members one complementary Certificate of Chamber Management course. Horizon Investor and AllACCEss Pass members, please contact Sara Persing at email@example.com to redeem this discount.