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Practice Management: Decoding the Algorithm: Social Media Marketing that Converts

Are you spending money on Social Media Marketing, but not seeing any conversions? Feeling overwhelmed and don’t know what to post for engagement? Are you falling behind your competition?

Seventy-four percent of Americans use social media on a daily basis. Yet, many dental practices fail to reach the full conversion potential of these platforms. Why? Because we don’t know how to leverage the algorithms that dictate which posts get seen, and which don’t. As a result, even great social media content can fail to reach your target audience and ideal patients. It’s time to change that.

In this interactive course, you’ll develop a successful, evergreen social media marketing plan and content strategy that gets your practice seen and increases ROI. Create a realistic action plan with implementation tools that can be used immediately. Leverage the latest tactics like video and content redistribution to maximize your reach. Connect with ideal patients using the most accessible marketing outlet today: social media.

Following this session, the attendee should be able to:

  • Discover how to create an evergreen content and video strategy, and to repurpose content to maximize your efforts.
  • Identify which platforms to leverage to reach specific audiences and generate conversions.
  • Create videos that boost engagement and visibility.