This webinar will present ideas for preparing, organizing and structuring focus groups to create sessions that are beneficial to both the evaluator and the participants. The handling of focus group logistics helps to create a welcoming environment, where participants are more likely to provide information needed for evaluations. Additional attention should be given to the development of questions that will allow the needed data to surface in focus group conversations. Focus groups are an efficient way to gain information from stakeholders; they provide more personal vehicle to obtain important feedback. You will learn some extra tips to make these sessions great!
In this webinar, you will learn more about the role of the moderator, the role of questioning and understanding how to utilize data collected from focus group sessions.