How do you get financial stakeholders to believe in and support the programs you evaluate? Financial stakeholders are key partners that we often overlook when writing lengthy evaluation reports. Building their understanding and confidence in our programs is critical to ensuring those partnerships are healthy and mutually-beneficial.

Communications and evaluation staff from the University of Minnesota Extension have teamed up to solve the puzzle of engaging financial stakeholders. This eStudy will provide tools to help you explain the impact of your programs in compelling ways. Presenters will share tips for developing audience focused content and grounding inspiring stories in evaluation data. You’ll leave this study a savvier impact reporter and an empowered colleague who can share your learning with others.

Learning Objectives 

• Participants will learn tips and tricks to produce effective reports and presentations.
• Participants will think critically about their target audience and refine key messages based on their unique needs.
• Participants will explore best practices for storytelling.
• Participants will practice using tangible tools to help create compelling reports for one or more of their priority financial stakeholders.