Presenter:
Bonnie McIntosh, Principal Consultant, ACE Community Health

Description:
If you are a lucky evaluation consultant then a word-of-mouth approach is all you will need to promote your evaluation consulting services; however, most consultants need more than luck, that is, we need more than a word-of-mouth approach to promote our services to potential clients. Promoting consulting services involves informing prospective clients of the services that you offer and that they need. A successful evaluation consultant needs to use different strategies to promote their consulting services. This workshop is designed to familiarize evaluators with some of the common marketing communication strategies that can be used to maximize the promotion of their evaluation consulting services.

Learning Objectives:
Describe the importance of marketing communications.
Explain common strategies from marketing communications that can be used to promote evaluation consulting services. 
Apply a mix of common strategies from marketing communications that can be used to promote evaluation consulting services.

Facilitation Experience:
Bonnie McIntosh is the Principal Consultant of ACE Community Health. ACE Community Health is a community engagement practice based in Ontario, Canada. Bonnie has consulted on the development of products and programs, as well as on observational, qualitative, experimental, and mixed methods research projects. Bonnie’s diverse training and professional experiences allows her to draw on knowledge and skills from a variety of disciplines to support her professional practices in business, health, education, and research.

Primary Audience:
All levels: Beginners, intermediates, and advanced.

Note:
Once you purchase the workshop you must register for the session(s).