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AEM Thinking Forward

How to Register:

To purchase per day, select events.
Member - $49.00
Non-Member - $69.00

About Thinking Forward 2020: Using New Technology to Grow Your Business

With the fast-paced rate of technological change, finding the right time and opportunities to adopt technology pose challenges for organizations. The reality for manufacturers is that the world is moving to digital. Adopting these tools is critical as your customer’s expectations and demands increase. Without embracing direct sales, utilizing artificial intelligence and virtual and augmented reality tools and implementing sustainable practices, organizations will struggle to compete.

AEM’s Thinking Forward virtual events are here to help equipment manufacturers and industry partners learn about advances that go beyond hardware and software. Join us as we share innovative concepts that can change business models and strategic tactics.

Refund Policy:  All sales are final; no refunds will be issued.

Thank you to our GOLD sponsor!

Thank you to our PLATINUM sponsors!


The ATF digital commerce team you see today was built from a collective of individuals that have worked together for almost a decade across the globe. We came together out of a desire to do things a bit differently than others had been doing it around us. More accountability, less inefficiency. In 2017, we took all of the experience and knowledge we had gained working within the intersecting worlds of digital commerce, manufacturing, and business, and formed a new team with a different type of vision, holding two guiding principles; 1) the client is not always right, but we are always responsible, and 2) money is not the object, it is a gracious side effect of doing good and being of service. These tenants funnel into our core ethos; simply, “Make it Better.”

Headquartered in Portland, Oregon, with an East-coast office in Miami, Florida, and global offices in The Philippines, Ukraine, and Brazil, ATF is comprised of over 35 staff members across three core disciplines: Design (UX/UI, Brand, Graphic, Technical), Engineering (Front-End, Back-End, Technical Architecture, Systems Integration, Quality Assurance), and Client Services (Strategy, Consulting, Business Analysis, Account Management, Project Management, SEO, Marketing Automation). We maintain a deep bench of trusted strategic contractors, enabling us to scale to meet fluctuations in client needs. ATF deeply values our long-standing partnerships and memberships across the board, including Adobe, Association of Equipment Manufacturers, Business for a Better Portland, and many other trusted industry organizations.

Over the years we have worked with companies SMB to Enterprise, from local to global, nonprofits to government entities. We have worked with brands from transportation and aerospace, heavy equipment and parts, packaged foods and hospitality, medical and pharmaceutical, to apparel and accessories. What our clients have in common is a desire to innovate and a belief that we can help them harness the awesome power of digital interactivity. We have assembled one of the best teams in the business, but we continue to learn and grow every day. We’re a celebrated team of creative thinkers and doers, a team that cares about getting things right and making things better, a team that is willing to do what it takes to deliver great work, and a team that always carefully minds the pathways taken towards success. That’s what we’ve coined “Ecommerce, Elevated.”
















QuickFi is the only 100% digital, mobile, self-service equipment financing platform available in the U.S. The QuickFi platform allows OEM’s and equipment dealers to offer their customers 100% financing, with low fixed interest rates, over three to five years. QuickFi’s innovative technology allows businesses to reimagine the way they deliver customer value. As customer preferences evolve, QuickFi’s omnichannel lending capabilities positions financing across every customer channel, with capabilities in direct, indirect, and e-commerce channels. QuickFi can stand-up a private-label, 100% digital financing process for U.S. equipment manufacturers and equipment dealerships in less than 30 days, with no out-of-pocket costs, and no long-term obligation. There is no risk to try QuickFi in the U.S. today. Accelerate your business equipment sales and close more business, faster with QuickFi.







































































Sparks is your total solution experiential marketing partner. We solve real business problems using a thoughtful mix of strategy, creativity, and culture. We listen to your needs and learn about your audiences. We identify the trends happening in the world and the essentials that people love about your brand. Then we innovate and design to connect and amplify them. Through experiential marketing, we help build undeniable moments that empower people, get them thinking, change the direction of their lives, or simply bring smiles to their faces.

Our work covers strategy, creative, fabrication, management and measurement of all live, live + digital hybrid and full virtual marketing initiatives, including:

Global Trade Show Exhibits
Conferences, Events and Meetings
Road Shows and Mobile Tours
Brand Activations and Sponsorships
Showcases and Expo Floors
Executive Briefing Centers, Corporate Offices and other Permanent Brand Environments
Retail Fixtures and Experiences

With unmatched talent, deep roots, fresh ideas and global reach, we are the experiential agency you need.

500 Sparkies
10 Global locations
100 Years in business
$250M and growing
1,500 Experiences annually
92% Program client retention rate


















































Since 1973, Protranslating has been a trusted language services provider to equipment manufacturers, playing a critical role in their global market expansion efforts by providing precise translations. In an industry where even an incorrect decimal point can have profound repercussions, they look to continuously add value by providing the most cost-effective, innovative, secure, and seamless solutions, without sacrificing accuracy or consistency.

How do they do it? By taking a top-down approach to translation, embedding localization into the content creation process from start to finish.

Protranslating leverages extensive experience and intelligent technology to deliver highly technical content that is on target, with appropriate measurement and other conversions for product manuals, packaging, training materials, and more.

Protranslating instantly improves translation outcomes by eliminating fragmented approaches to translation services that can create inconsistent use of language, overburden internal teams, and drive up costs. Along the way, they implement dedicated project teams, translation memory, and architect tailored solutions to meet each department’s unique needs, ensuring a unified voice, streamlined workflows, and consistent costs on all projects.

Protranslating’s Services

Translation Services and Localization
Translation | Transcreation | Independent Language Assessment | Software Localization & Testing | Website Translation & Localization | eLearning Localization & Testing | Large Print & Braille | 508 Compliance | Voice Over Translation & Localization | Technical Manual Translation & Localization | Immigration Translation | Financial Translation | Employee Handbook Translation & Localization | Contract Translation | Legal & IP

Interpreting
Consecutive | Simultaneous & Conference | Remote Simultaneous | Phone

Multimedia
Multimedia Transcription | Voice & Audio Services | File Engineering | Document Formatting






















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