Now more than ever, customers are engaging with manufacturers and their dealers in unique and connected ways. Digital commerce platforms are vital to creating and capturing this engagement and will be considered the new norm. To keep up with this new demand, it is imperative the off-road equipment industry better understands this paradigm shift and that digital commerce platforms have many benefits that go beyond selling
In this three-part session, you will hear how some industry-related organizations have successfully integrated and embraced digital commerce into their business models, and why manufacturers should consider implementing an enterprise-level online connection to their customers to grow their business.
Peter Sheldon, senior director, commerce strategy at Adobe, will share Adobe’s perspective on this "new normal” where manufacturers are pivoting to enable direct-to-buyer business models that focus on intimate customer experiences and foster a digitally-connected community culture that challenge the status quo and the traditional role of the distributor. This presentation will also include perspectives from the consumer,a case study and a panel discussion.