Have an attendance code? Sign In to enter it. This live web event has ended. Thank you for attending. Contributors Brenda Asare Brenda Asare joined The Alford Group in 2004 and assumed the role of President & CEO in 2014. Brenda brings nearly 30 years of management and cross-sector experience and has assisted clients in raising over $2 billion, focusing on campaign execution, strategic planning, corporate partnerships, board leadership development and organizational design.Prior to joining The Alford Group, she was Chief Development Officer with the American Red Cross in Chicago where she led various disaster fundraising efforts Lilliane Ballesteros Lilliane is a development and fundraising professional who has worked with nonprofits in Seattle and her hometown, Los Angeles. Lilliane works to communicate LCF’s broad vision and increase resources to benefit the community. Stephanie Ellis-Smith Stephanie Ellis-Smith is a leader with 20 years of experience in the philanthropic sector. She has held every seat at the social sector’s table: non-profit CEO, social enterprise COO, trustee, mentor, and civic activist. Stephanie has held leadership roles that showcase her vision, dedication and expertise at a variety of organizations, foundations, government agencies and companies. Jennifer Shin Jennifer joined The Alford Group in 2019 after serving the nonprofit sector for over twelve years with responsibilities in fundraising, staff development, project management, and data analytics. With experience as a fundraising professional for both a public library foundation and a faith-based social service agency, she is inspired and motivated by the diverse organizations serving this region. As the Director of Development serving The Seattle Public Library Foundation, Jennifer was responsible for creating and implementing a comprehensive fundraising program including legacy and endowment campaigns, annual fund drives, direct mail and digital marketing initiatives, and new donor acquisition strategies. During her time at the library foundation, she has rebuilt a planned giving program integrated in the major gifts work, developed new fundraising measurements rooted in meaningful KPIs, and piloted several new fundraising initiatives to diversify their revenue sources.