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The Next Generation of Giving

(June 26, 2019)  We can’t ignore it: Around the world, donor acquisition rates have fallen and traditional channels alone just aren’t cutting it anymore. The art and science of fundraising must adapt, or we might be in real trouble. In this session, expert Ashley Thompson will guide you through learning how your organization can tap into the next generation of giving.

Participants will:

  • Get the newest data from The Next Generation of Giving Report
  • Learn the multichannel preferences and charitable habits of Generation Z, Millennials, Generation X, Baby Boomers and Matures
  • Learn the dos and don’ts of omnichannel and multigenerational fundraising

Presenter: Ashley Thompson is the managing director for the Blackbaud Institute for Philanthropic Impact ( Through this role, she is responsible for driving many of Blackbaud’s extensive research reports and best practice guides. Ashley’s passion for the nonprofit sector stems from her roots deep within the nonprofit sector as a fundraiser and development marketer. Ashley is on the Editorial Advisory Board of NonprofitPRO and serves her local community through service on the board of the Association of Fundraising Professionals (AFP), Greater Austin Chapter, and as a Social Venture Partner with Mission Capital.