How to Avoid the End of Year Giving Trap

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Description

Yes, a tremendous amount of giving happens in the last three months of the year. Yes, it is very important time of year to meet fundraising goals. But high performing nonprofit organizations do not wait until the last minute to meet their fundraising goals. Join Steve MacLaughlin, fundraising expert and bestselling author of Data Driven Nonprofits, on building a year-end plan for success.

Learning Objectives:

How to develop a successful 90-day end of year fundraising program
How to begin changing your perspective about end of year giving
Understand how high performing nonprofits succeed at year end

Contributors

Steve MacLaughlin

Steve MacLaughlin is the Vice President of Product Management at Blackbaud and best-selling author of Data Driven Nonprofits. Steve has spent 20+ years driving innovation with a broad range of companies, government institutions, and nonprofit organizations. MacLaughlin serves on the board of the Nonprofit Technology Network (NTEN) and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.