How to Create a Successful Capital Campaign

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Description

If there is a capital campaign in your future, this session is for you! Your capital campaign goal is likely the largest amount your organization has ever tried to raise… possibly even 10 times more than you currently raise. Don’t leave the success of your campaign up to chance. Join Amy Eisenstein to learn how to prepare for a campaign and create a campaign plan to ensure your campaign is a success. You will leave with concrete tools, including the components of a campaign plan as well as a step-by-step guide for your campaign.

Learn the key components of a capital campaign plan
Understand how to create a gift range chart and identify donors for a depth chart
Identify the 7 phases of a campaign and what needs to happen at each stage

Contributors

Amy Eisenstein

Amy Eisenstein, ACFRE is a consultant, author, speaker, and the CEO and Co-Founder of the Capital Campaign Toolkit. She also developed the online fundraising course Mastering Major Gifts. Her published books include: Major Gift Fundraising for Small Shops, Raising More with Less, and 50 A$ks in 50 Weeks. Amy served as the president of the board of the Association of Fundraising Professionals – New Jersey Chapter in 2014 and 2015, and received the New Jersey Fundraiser of the Year award in 2019. Amy became a Certified Fundraising Executive (CFRE) in 2004 and received her advanced certification, ACFRE, in 2013. Check out her website and blog at amyeisenstein.com and CapitalCampaignToolkit.com for free fundraising resources.