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Don’t Say I Didn’t Warn You – The Pragmatist’s Guide to Successful Special Events

Special events have long been synonymous with fundraising and as a result, every fundraiser has a story of cold food, missing golf balls, no-show volunteers, and the $200 pot of hotel coffee. We also know that fundraising events, on average, have one of the lower net profit factors and yet, they are often the go-to solution in a financial pinch. It is essential that every fundraiser understand the value special events can play within their organization, as well as the importance of setting appropriate financial, time management and resource expectations. In this session we will discuss this love-hate relationship, as well as review the cornerstone elements of successful events, including how to define success, knowing when to move on and setting pragmatic boundaries for the future.  This webinar will include the practical realities we all currently face during these unprecedented times, including how to recalibrate expectations around holding events, ideas around transitioning events online and how to set your organization up for success moving forward.


Learning Objectives

By the end of this session, participants will be able to:

  1. Understand the core elements of successful non-profit special events:
a.Why are we here?
i.Event purpose – friendraising, fundraising, donor recognition, community awareness
ii.Financial dependence – impact on the overall bottom line and role in the fund development plan
iii.Definition of success grounded in realistic expectations and connection to purpose
b.Resource allocation
i.Time
ii.Money
iii.People
c.Commitment to Excellence, Not Perfection
i.The details that matter and the ones that don’t
ii.Connection back to purpose
iii.Leverage people resources to create authenticity
d.Does It Stay or Does It Go?
i.Creating clear expectations around an event’s longevity
ii.Creating a healthy special events culture
iii.Understanding purpose and financial dependence

AFP is proud to offer this webinar as a complimentary offering to you under the unusual circumstances with the Coronavirus. If you found the content valuable, we would appreciate your considering a gift to one of the AFP Foundations for Philanthropy.   

U.S. Foundation Click Here
Canada Foundation Click Here   

Please note there is a 1,500 registrant capacity for the live event. If we do hit our maximum cap of 1,500 registrants, keep in mind that we will make the webinar recording available for free for all members after the live event.