In
some ways, we’re in a golden age of fundraising. There have never been more
ways to capture attention, rally supporters, generate revenue, and measure
fundraising performance than there are today. The accessibility of this
technology has also never been greater, even to the smallest charities.
But with all the software, tools, apps and intelligence available to us, why
has fundraising performance stagnated? Has technology actually gotten in the
way of building a personal connection with our supporters?
In this session, we’ll explore ways to apply time-tested principles of
philanthropy to the modern technology available to fundraisers — with the goal
of keeping the donors we already have, inspiring new donors to give, and
maintaining the sanity of our team members.