The end-of-year "Season of Giving" is the perfect time to attract new donors and engage annual supporters by sharing your mission. Then, using your successful year-end campaign, set the pace for your 2021 stewardship plan. We'll look at how to create an effective donor-centric plan that keeps repeat donors involved and turns first-time givers into sustained donors. Appropriate for organizations of all sizes.

Learning objectives :

• Develop and/or refine an effective and achievable end-of-year campaign

• Establish the donor and the impact of their gifts as the center of all your plans and communications

• Create and enforce a strong stewardship plan for a healthy retention rate