8 Things You Can Do Right Now to Improve Your Year-End Appeal

Description

Whether you’ve been planning your year-end appeal for months now, you haven’t quite started yet, or you aren’t even sure where to begin, this session will give you (at least) 8 practical tips to improve your year-end direct response appeal.

Join Holly H. Paulin, Philanthropic Counsel at Good Works and joyful direct mail nerd, to learn:

Practical tips and useful ideas based on the art and science of direct mail that you can implement right away
Examples of effective year-end appeals from other organizations
How to use storytelling, design, and data to inspire your donors to give!

Contributors

Holly Paulin

Holly has spent her entire professional career as a fundraiser. Some of the cool things she’s done include running national events, managing the transition to a new database, closing a 7-figure gift, managing a student calling program, supporting volunteers in local events, and analyzing countless spreadsheets (yes, that is cool, don’t @ me). Since joining the Agents of Good 7 years ago, she’s also added becoming a self-professed Direct Mail Nerd to that list. Holly is a graduate of Humber College’s Fundraising program and holds a BSc from Mount Allison University. She’s passionate about telling emotional stories that inspire donors to take action, sharing her experience with fellow fundraisers, and the proper use of em dashes.

Description

Contributors

Holly Paulin