Whether your organization—or your fundraising department!—is large or small, texting is an important channel for your program. The texting team at MWD will give a detailed overview of the various types of texting and the best way to build a mobile strategy for your organization. We’ll share how to set up and execute the most successful campaign possible. And we’ll share tons of examples for inspiration!

Key Objectives:

• Setting texting specific goals
• Creative and scripting tactics
• Segmentation
• Finding texters