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AFP ICON Summer Sessions Day One


12:30 – 12:50 PM
Introduction by our host, Kishshana Palmer, CFRE
Interview with Mike Geiger, AFP President and CEO

12:50 – 1:50 PM
The Resilient Nonprofit

Presented by Blackbaud with Jen Shang, Katrina Vanhuss, Kelley Jarrett and Steve MacLaughlinDuring a crisis, revenue models and fundraising operations are tested. Fundraisers and leaders are challenged with balancing the budgets while continuing to deliver missions, often with looming uncertainty. What are the key strategies to support a resilient response during these trying times?

Join nonprofit leaders Professor Jen Shang, Katrina Vanhuss, Kelley Jarrett, and Steve MacLaughlin as they discuss how to optimize key tactics to support a resilient response including:

  • How to leverage data to retain donors, find likely major donors and identify your engaged supporters quickly.
  • Alternatives to high-touch in-person donor meetings (that show you care!!!).
  • Stewarding your virtual fundraisers before, during and after the event.
  • Tools to create virtual fundraising events that connect people with your cause and each other.
  • Understand if your ask amount, or cultivation strategy, needs to change for each prospect.
  • The “must haves” in your donor nurture series.
  • What you should be doing NOW to work confidently and strategically when things are back to “normal”.
1:50 – 2:00 PM
First session recap
Sponsor video
AFP Announcements
Intro of second session

2:00 – 3:00 PM
Beyond the Hype: What Actually Works in Digital Fundraising and Social Media
Presented by Julia Campbell, MPA and Josh Hirsch, MS

Tired of all the hype around social media, especially when it comes to fundraising? Want to learn what *actually* works? Are you struggling to figure out what to post and how to stay on mission while being mindful of COVID 19, racial justice protests, and other current events? We will show you how even small nonprofits can make social media work for them, in this interactive, tactical workshop for digital fundraisers.

3:00 - 3:30 PM
Bonus Content:
Second session recap
Interview with Blackbaud
Interview with BIrgit Burton, African American Development Officers Network

Intro third session

3:30 – 4:30 PM
One Size Doesn’t Fit All: How to Engage Donors by Generation
Presented by Lynnette Adams, MBA, MFA

Your donors are not the same, and your fundraising approach shouldn't be, either. The truth is, from the Matures to Generation Z, giving looks different. Different generations are motivated to give for different reasons. They also give in very different ways. How can you build impactful and sustainable relationships with each generation? In this session, learn how to understand their different paths to philanthropy and how to engage them as loyal and long-term donors to your cause.

4:30 – 4:35 PM
Daily Wrap-up with our host Kishshana Palmer, CFRE
Recap third session
Lead into networking

4:35 – 5:00 PM
Networking Opportunity with fellow attendees


  • Kishshana Palmer, CFRE

    Kishshana Palmer is a national speaker, trainer, and coach with a 17 year background in fundraising, marketing, and talent management. She’s a supernova on any stage and platforms due to her charismatic and candid delivery. It doesn’t matter if she’s speaking about philanthropy, living your most authentic life, or diversity, the energy she brings to the stage is always entertaining and edifying.
    Kishshana is founder of The Rooted Collaborative -- a global online community for Women of Color in Fundraising. She's the author of "Hey, I'm New Here", the host of the podcast Take It Offline, an adjunct professor at Baruch College, a Certified Fundraising Executive (CFRE), a BoardSource Certified Governance Trainer (CGT) and an AFP Master Trainer. When an organization wants to grow, find and retain people on their team, raise money, and more she is the philanthropic fairy godmother they have on speed dial. Her work isn’t limited to organizations, she also coaches social good professionals.

  • Jen Shang, Ph.D.

    Professor Jen Shang, Co-Founder and Co-Director, Institute for Sustainable Philanthropy, is the world’s first PhD in Philanthropy. She is also the world’s only philanthropic psychologist. Her research has been covered in the New York Times, BBC, The Guardian, the Chronicle of Philanthropy, Advancing Philanthropy and the Nonprofit Times. Jen has been published in numerous academic journals including, the Journal of Marketing Research, Marketing Science, the Economic Journal, Experimental Economics, Organizational Behavior and Human Decision Processes, Nonprofit and Voluntary Sector Quarterly, and Nonprofit Management and Leadership.

  • Katrina VanHuss

    Katrina, CEO, Turnkey,  has been developing successful fundraiser recognition programs for organizations like the American Lung Association, Leukemia & Lymphoma Society, Special Olympics, and the Alzheimer’s Association since 1989, when she founded Turnkey. Her client’s successes and her dedication to research have made her a sought-after speaker, presenting at national conferences for Blackbaud, Peer to Peer Professional Forum, Nonprofit Pro P2P and her clients’ national meetings, to name a few.

  • Kelley Jarrett

    Kelley Jarrett, Director of Marketing - Nonprofit, Blackbaud, has built her professional career around a combined passion for creating compelling marketing strategies and helping nonprofits achieve optimal mission impact. Prior to her current role as head of marketing for Nonprofit Solutions at Blackbaud, Kelley served in many service-oriented positions at Blackbaud as a solutions consultant, solutions engineer, and in customer success leadership, learning first hand of the challenges and opportunities nonprofits face, and helping to create solutions for success. Kelley enjoys balancing her home life, living near the beach in Charleston, SC as a wife and mother to 2 independent girls—with her passion for social good, both at Blackbaud and as a Board Director of Palmetto Goodwill.

  • Lynnette Adams, MBA, MFA

    Lynnette Adams (M.A. in Public Relations and Organizational Communication) is the director of development at the Community College of Aurora Foundation and Adjunct Faculty Instructor for the nonprofit Leadership Management Masters University of Denver. She has over ten years of experience in fundraising and donor relations with a focus around building strong donor relationships and events. Her experience includes fundraising workshops at Colorado Free University and board leadership on donor development and donor stewardship.

  • Steve MacLaughlin

    Steve MacLaughlin is the Vice President of Product Management at Blackbaud and best-selling author of Data Driven Nonprofits. MacLaughlin has been featured as a fundraising and nonprofit expert in The New York Times, The Washington Post, USA Today, The Chronicle of Philanthropy, and on National Public Radio. MacLaughlin previously served on the board of the Nonprofit Technology Network (NTEN), is a frequent keynote speaker, and is an adjunct faculty member at Columbia University. Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

  • Josh Hirsch

    Josh Hirsch has an extensive background in social media, digital communications, and marketing, along with grant research and writing, individual giving, special event planning, stewardship, and cultivation of donors. He is president-elect of the AFP Palm Beach County Chapter. Josh has a certificate in strategic fundraising and philanthropy from Bay Path University. He has an M.S. in family, youth, and community sciences and a B.S. in advertising, both from the University of Florida.

  • Julia Campbell

    Julia Campbell, MPA, is a global authority on nonprofit digital storytelling. The author of Storytelling in the Digital Age: A Guide for Nonprofits, she trains and consults with nonprofits of all sizes on how best to use digital tools to tell compelling stories, engage active supporters, and raise millions.

August 4, 2020
Tue 12:30 PM EDT

Duration 4H 30M

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