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Strengthen Sustainer and Major Giving Strategies with Digital

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Description

Throughout 2020 nonprofits have overcome challenges, moved to digital-first models for fundraising, and found ways to cut through the noise while communicating. Many nonprofits have made investments in sustainer or recurring giving programs for consistent revenue, and also focused on major donors that could still give larger gifts. Join Salesforce.org Fundraising experts for a session to learn how nonprofits can invest more in these income streams, but also look to digital ways to work and communicate that ensure your teams have more time back on value-added fundraising.

Learning Objectives:

  • Understand your potential and hear about customers succeeding with these fundraising channels
  • Learn how you can digitize a strong sustainer program and communications that scale
  • Leverage data-driven fundraising and new ways of connecting from home with major donors
PLEASE NOTE:  BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING EMAIL ADDRESS, PROVIDED TO SALESFORCE.ORG FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.

Contributors

  • Alissa Silverman

    Alissa serves as a Nonprofit Industry Advisor for Salesforce, working closely with product, enablement, and customer-facing teams. Prior to joining Salesforce, Alissa focused on expanding youth opportunity through various roles in the nonprofit sector, all including fundraising. Alissa joined Create Your Dreams, a community-based afterschool program in Atlanta, as a high school volunteer and then served as Executive Director for ten years, growing the budget from just over $100K to $500K. Following that opportunity, she has served as:
    - Managing Director of the Southeast Region for UNICEF USA, raising about $2.5M annually through a major gifts program that included an Advisory Board, special events and field visits
    - Senior Managing Director for Teach For America, leading a team of Development Coaches to work with regional teams to create and implement sustainable strategies for local donor engagement
    - Chief of Growth, Strategy, and Development for Bottom Line, leading efforts to raise $15M annually for capacity-building, growth to new regions, and local programs in 3 major cities.
    Alissa earned a BA from Brown University and MBA from Goizueta School of Business, Emory University. She currently lives in Atlanta.

  • Lori Borg

    Lori leads product marketing for Salesforce.org Elevate, Salesforce’s new fundraising suite for nonprofit and educational institutions, which includes Salesforce.org Payment Services and Giving Pages. Lori has an extensive nonprofit background, from serving as executive director, to board member, to volunteer fundraiser. She currently serves on the board of ArtReach, a nonprofit that takes visual art to under-served children in San Diego. She has nearly 10 years of nonprofit payments expertise and has presented in nonprofit conferences and webinars on payments, data hygiene and sustaining donor programs. Lori earned her MBA at Loyola Marymount University in Los Angeles. 

December 15, 2020
Tue 1:00 PM EST

Duration 1H 0M

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