Have an attendance code? Sign In to enter it. This live web event has ended. Thank you for attending. Contributors Alice Ferris, MBA, CFRE, ACFRE Alice L. Ferris, MBA, CFRE, ACFRE, is the founder of GoalBusters, providing hands-on, comprehensive fundraising leadership for small to medium-sized charitable organizations. Alice has 30 years of experience in the philanthropic sector, focusing on strategic and development planning, board development, annual giving, nonprofit operations, and small shops.