Traditional sponsorships continue to face increased scrutiny to deliver a measurable return on the sponsor’s investment. Meeting this demand is particularly challenging in the wake of COVID-19 where funding is limited, and in-person events have been replaced by virtual convenings that can blunt a sponsor’s ability to generate valuable leads. Do you speak you prospect’s language, and what questions are you asking to help connect them with the right opportunities in your organization?

Learning Objectives

• We’ll explore the language of prospective sponsors, and how to integrate it into your outreach, negotiations, and proposals
• You’ll learn the key questions to ask your prospects to help match them to the right opportunities