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Description
Traditional
sponsorships continue to face increased scrutiny to deliver a measurable return
on the sponsor’s investment. Meeting this demand is particularly challenging in
the wake of COVID-19 where funding is limited, and in-person events have been
replaced by virtual convenings that can blunt a sponsor’s ability to generate
valuable leads. Do you speak you prospect’s language, and what questions are
you asking to help connect them with the right opportunities in your
organization?
Learning
Objectives
- We’ll explore the language of prospective sponsors, and how to integrate it into your outreach, negotiations, and proposals
- You’ll learn the key questions to ask your prospects to help match them to the right opportunities