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Connecting Real Live Humans to your Annual Fund Efforts through Crowdfunding


Looking to reach donors you might not have access to using traditional fundraising methods? During our hour together we will discuss crowdfunding and how it can be used to access large pools of donors, connecting them to the causes they are most passionate about. We will also discuss how this use of multi-channel fundraising leads to engagement and retention for the ultimate pipeline building. You’ll have the opportunity to hear dialog on how annual fund and major giving can work together for mutually beneficial goal setting.



  • Joy C. Biegel McKee, MBA, ACFRE

    Joy C. Biegel McKee, MBA, ACFRE, is the Executive Director of Development for UCLA’s Division of Undergraduate Education in the College of Letters and Science. Joy is a highly experienced fundraising professional with a demonstrated twenty years working alongside non-profits to build collaborative relationships with individuals, community, corporations and foundations. She specializes in strategic and operational planning, development and execution of major gift and annual fund giving programs. In her current role she led her team in the final years of the successful $5.2 Billion Centennial Campaign for UCLA. She’s committed to connecting philanthropists with their areas of interest so they can make a transformational impact.

    In line with her commitment to non-profits and philanthropists, in September 2014 she acquired the Advanced Certified Fundraising Executive (ACFRE) credential, the most rigorous certification process available to development professionals. She now serves on the ACFRE Board and is an active member of the AFP community. When she takes a break from work she enjoys mountaineering, travel, hiking, dirt bike riding, dancing, spending time with her partner Jeff on outdoor adventures and seeking out the best vegetarian cuisine on the planet.

  • Taylor Stayton

    Taylor Stayton is the Director of Crowdfunding at the University of California, Los Angeles. In her role, she’s grown UCLAs official crowdfunding platform, UCLA Spark, into a powerhouse pipelining tool which is recognized across the higher education landscape. She specializes in all things annual giving, digital marketing, and volunteer-based fundraising. Previously, Taylor supported UCLA Scholarships and Student Affairs as Assistant Director of Development, focusing on growing all outgoing direct marketing channels to support a student body of 40k+. Taylor got her start in higher educational fundraising at the University of Miami in Coral Gables, Florida, where she worked with the Miller School of Medicine, as well as Young Alumni & Student Giving. She graduated from Drexel University in Philadelphia, Pennsylvania and interned for their Institutional Advancement division.

October 6, 2021
Wed 1:00 PM EDT

Duration 1H 0M

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