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The Essential Guided Tour of Social Media


Do you find social media overwhelming? In this webinar we will explore the world of social media and the ways social media can benefit your nonprofit and improve your ability to raise funds – it won’t replace the rest of your work but it can complement it. In the end you won’t have cookie cutter answers, but you’ll understand how to make the best use of your time and other resources to meet your goals!

After this webinar, you will:
- Be familiar with the primary social media channels and who your organization can reach there.
- Know how social media can improve fundraising success.
- Understand how to engage strategically on social media.


  • Sarah Willey, MA, CFRE, SMS

    Sarah Willey, MA, CFRE, SMS is an experienced fundraising professional with a passion for learning, teaching, and building community. She works as a coach and consultant with nonprofits across the US and Canada to build sustainable individual giving programs and write great communications. A lifelong learner, she holds a master’s degree in nonprofit management from Washington University in St. Louis as well as the CFRE certification and a social media strategist (SMS) certification from the National Institute for Social Media, and is now pursuing a Doctor of Business Administration at the University of Missouri - St. Louis and expects to complete her dissertation in 2023. Sarah’s website is can she be reached at

October 20, 2021
Wed 1:00 PM EDT

Duration 1H 0M

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