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The Donor Decision Lab: Using Behavioral Science to Engage Supporters

This interactive webinar will offer you practical frameworks that can transform your relationships with supporters and lead to higher gifts- using insights from behavioural economics, evolutional psychology and neuroscience. They programme is based in practical field work with a range of US and international charities- from Doctors without Borders in the USA to the Royal Opera House in London.

During the webinar you’ll not only hear about case studies, but you’ll actually take part in live experiments to illustrate the learning. This is not your regular talkshop!

By investing in attending you’ll gain:

  • the key scientific principles that inform donor decisions
  • a series of frameworks and tools to apply decision science toy your work
  • inspiring examples and case studies across a range of donor channels