Have an attendance code? Sign In to enter it. This live web event has ended. Thank you for attending. Contributors Bernard Ross Bernard is director of =mc consulting, a management consultancy working worldwide for ethical organisations. He has written six award winning books on a range of topics including strategy, fundraising and social change including Change for Good- behavioural economics for a better world with Omar Mahmoud, Head of Global Knowledge at UNICEF International. He has twi new booking out in 2021 including Making th Ask his new book on the science of solicitation. He has advised many of the world’s leading INGOs including UNICEF, UNHCR, IFRC, ICRC and MSF/DWB. As a fundraiser he’s raised money to refurbish France’s most famous monument, for a museum to house the world’s largest dinosaur in Argentina, and to save the last 800 great apes in Africa.