A "comprehensive campaign" incorporates multiple fundraising goals into one overarching initiative which includes endowment, operations, annual giving and major gifts. It entails collaborating with board, staff, volunteers and donors to create financial sustainability for robust organizational longevity.

Learning objectives for this session include how to:

1) accelerate growth across multiple giving programs,
2) create greater partnership between operations and development staff and
3) expand and deepen the awareness and appeal of an organization's mission to a broader group of constituents.