This webinar is generously sponsored by 
Over the last decade, the amount of data created each day has
increased dramatically. Fundraisers and others are increasingly being asked to
use data to inform their efforts. But with new technologies, changing donor
expectations, and only so many hours in a day, how can fundraisers identify the
right metrics to monitor and improve their fundraising efforts?
In this webinar, we’ll identify 6 “vital signs” – key
metrics that every fundraiser will want to monitor to evaluate the health of
their fundraising program (yes, even during a pandemic). We’ll discuss how Common
Cause, an advocacy organization, simplified their approach to data and used
these vital signs to grow their donor base, engage with board members, and
communicate more efficiently with their supporters.
Learning Objectives:
- Understand the 6 “vital signs” every fundraiser should be monitoring for fundraising program health
- Learn how to act on each metric to improve fundraising program health and efficacy
- Identify best practices for engaging and retaining more donors