Vital Signs: The 6 Core Metrics to Monitor the Health of Your Fundraising Program

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Description

Registration is currently full for this webinar. We apologize for the inconvenience but will be posting the recording to AFP's website - www.afpglobal.org shortly following the live event.

This webinar is generously sponsored by

Over the last decade, the amount of data created each day has increased dramatically. Fundraisers and others are increasingly being asked to use data to inform their efforts. But with new technologies, changing donor expectations, and only so many hours in a day, how can fundraisers identify the right metrics to monitor and improve their fundraising efforts?

In this webinar, we’ll identify 6 “vital signs” – key metrics that every fundraiser will want to monitor to evaluate the health of their fundraising program (yes, even during a pandemic). We’ll discuss how Common Cause, an advocacy organization, simplified their approach to data and used these vital signs to grow their donor base, engage with board members, and communicate more efficiently with their supporters.

Learning Objectives:

Understand the 6 “vital signs” every fundraiser should be monitoring for fundraising program health
Learn how to act on each metric to improve fundraising program health and efficacy
Identify best practices for engaging and retaining more donors

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Contributors

Corrin Reid

Corrin Reid is the Senior Direct Marketing Manager on the development team at CommonCause. In her role, Corrin is responsible for the implementation through completion of all direct mail campaigns as well as telemarketing efforts, ensuring that mailings are accurate and on time and is the point of contact for internal and external teams/vendors.

Corrin came to Common Cause with an extensive background in direct mail of nearly 15 years. Starting with an early career working at a commercial printer, then at a mail shop to working in the agency spectre of almost a decade managing both non-profit and trade associations. She has managed 1 million per month acquisition campaigns and a multitude of human rights organizations.
Ben Miller

Benjamin Miller is a consummate entrepreneur drawing upon degrees in mathematics and systems engineering to advance applied data science in the non-profit sector. Ben Miller is the Chief Analytic Officer at DonorTrends, a division of EveryAction and has helped raise billions of dollars from tens of millions of donors for thousands of organizations over his career. Ben also serves on the Research Council for the AFP and is the Vice-Chair of the Fundraising Effectiveness Project.
Caity Craver

Caity Craver is the CEO and Analytics Evangelist at DonorTrends. Caity is on a mission to demystify fundraising analytics to help fundraisers and organizations of all sizes use their data to increase donor retention and value. She is proud to work alongside hundreds of dedicated fundraisers using their data to do good.

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Description

Contributors

Corrin Reid

Ben Miller

Caity Craver