The Stories Donors Tell Us: Using Affinity to Cultivate Closer Relationships

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Description

This webinar is generously supported by

Donors are expecting us to know more about them. Through their giving behavior, the information they provide us, and readily, easily available affinity data, we can know more than ever before about what drives donor engagement with our missions. In this webinar, Jill McCarville, VP of Marketing at iWave, is joined by T. Clay Buck, CFRE, to discuss what donors are telling us through the lens of Philanthropic Psychology and Donor Affinity Scoring. They will cover easy ways that any fundraiser at any level can use that information to deepen relationships with donors and help them realize their philanthropic goals. You’ll leave with some immediate tools you can put to work right away and ideas on how to expand your storytelling to and from your donors.

This webinar carries 1 CFRE Continuing Education Credit.

PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, PASSED ON TO IWAVE FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.

Contributors

T. Clay Buck, MFA, CFRE Master Trainer

Clay is a thirty-year fundraising veteran and is the Founder and Principal of TCB Fundraising, a nonprofit fundraising and communications consultancy focused on building individual giving at all levels. He has served in leadership roles at a variety of nonprofits across the country and has been a senior consultant with major national fundraising and wealth intelligence firms. He holds the Certificate in Philanthropic Psychology, With Distinction, from the Institute for Sustainable Philanthropy and teaches strategic planning for the MPA program in the School of Public Policy and fundraising for the Nonprofit Management and Fundraising Certificate programs at the University of Nevada, Las Vegas.
Jill McCarville, VP Marketing, iWave

Jill is an experienced marketing and innovation professional with a passion for helping nonprofits as they work to make the world a better place. Jill joined iWave in 2015 to lead the marketing and communication efforts and quickly fell in love with the industry and the clients. Her background in new product innovation combined with a passion for helping nonprofits raise more money has helped shape many of the time-saving, first of their kind innovations launched by iWave in recent years. Prior to joining iWave Jill worked as a Director at an Innovation and Marketing consulting firm where she led new product ideation sessions, created content, and helped clients from Fortune 500’s to small businesses accelerate new products to market.

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Description

Contributors

T. Clay Buck, MFA, CFRE Master Trainer

Jill McCarville, VP Marketing, iWave