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How Will the Great Shift Change Your Fundraising?

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  • Melissa Wyers

    Melissa is the Executive Director of EveryAction and works with nonprofits to build and use technology so they can succeed in their world changing missions. She is widely respected as one of the top practitioners in fundraising, marketing and communications, and brings more than 25 years of experience helping nonprofits increase their revenue and build their supporter base in innovative ways.

    Prior to joining EveryAction, she was the owner and President of Breakthrough Strategies, a strategic agency developing multi-channel programs for organizations like National Geographic, Heifer International, World Food Program, PETA, American Lung Association, and others. Previously, she was the Vice President of Strategy at Kintera/CTSG.She worked with organizations such as Mercy Corps, Clinton Foundation, American Lung Association, International Fund for Animal Welfare and others to help them start and grow their digital fundraising program.

    Melissa led direct response programs at Craver Mathews Smith for organizations like Amnesty International, Environmental Defense Fund, Humane Society, Heifer International, and Drug Policy Alliance.Beforehand she was the Director of Development and Communications at the US Committee for Refugees where she led major gifts, direct response, events and planned giving. Earlier she was at Common Cause working with board members and major donors. She began her fundraising career at Emory University in major donor events.

November 10, 2021
Wed 1:00 PM EST

Duration 1H 0M

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