Thank you This live web event has ended. Thank you for attending. Contributors Rochelle Sodipo Rochelle Sodipo is the founder and Creative Director of Roseredd, Etc., a boutique brand support agency focused on branding and design. As a consultant and coach, Rochelle partners with executives, entrepreneurs, artists and influencers to build and cultivate individual and organizational brands across their stages of growth, from start-up to scale. She supports clients that range in size from small businesses to multi-dollar organizations. A fine artist and educator by training, Rochelle pairs her passion for the aesthetics of art with her expertise in scaffolding and pedagogy to work with clients to understand and refine a brand vision that reflects their core values. Her signature service, “Soul Level Branding,” leverages the Roseredd, etc. framework to go beyond design by defining, highlighting, and amplifying the personality and value proposition of a brand before curating a complementary visual identity. Rochelle self-identifies as a creative leader. As a designer, she prides herself on using standard tools in non-traditional ways and finding clear connections between what others may see as disparate ideas to create a cohesive vision. Outside of running day-to-day operations for Roseredd, Etc., Rochelle teaches tools and tactics to support solo-entrepreneurs and other students in understanding how to effectively mix brand theory and creative artistry to drive impact while retaining the heart of a brand.