Education Session 6B: Prioritizing Donor Relationships

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Description

The to-do list is endless. We know you need to prepare your end of year appeal, plan the annual event, manage committees and a board, but don’t let the best return on investment, donor relationships, fall off the to-do list. In today’s ever-changing world it can be easy to procrastinate donor work. We will share tried and true best practices and new and innovative approaches to building and keeping donor relationships as a top priority.

Contributors

Erika Rudd

Erika Rudd, MPA, CNP, has focused her career on philanthropy and fundraising with the aspiration of giving back to the organizations that have impacted her personally. For the past seven years, she’s worked ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital, and helped lead one of the most successful major and planned giving programs in the non-profit sector. Her most significant accomplishments are a direct result of bringing together donor philanthropic priorities and organizational priorities to inspire donors, volunteers and staff around common goals. Her responsibilities have included national strategy and planning, advancement operations, direct major and planned gift fundraising, work with consultants, and staff management/mentorship/coaching. Prior to ALSAC/St. Jude she worked in several roles at the YMCA and a multi-hospital system in Southern Kentucky where she managed all aspects of fundraising. Her leadership of multiple small-medium fundraising shops and now management of a very large, complex fundraising shop brings valuable innovation to grow donor relationships and team’s that manage them. Erika’s professional experience is built on an excellent education in fundraising and nonprofit management at Indiana University as well as her perspective as a former St. Jude patient and Make-A-Wish child. After nearly 18 years in the fundraising field, she has personally solicited and closed many $1M+ gifts and has the insight and experience to lead major and leadership giving strategies.
Danielle Contreras

Danielle Contreras is a professional fundraiser who knew from the age of 16 that she wanted to work in the nonprofit sector. While in high school, she started a program, called VolunTEEN, which opened the door to Danielle’s passion for fundraising. Danielle graduated from Indiana University, where she received a degree in Journalism, with a focus on Public Relations, as well as the CNP through SPEA. Danielle has a Graduate Certificate in Business Administration and Management from the Ball State University Miller College of Business. Danielle started her professional fundraising career working on the community phase of a capital campaign for the Monroe County YMCA, then focused on annual campaign fundraising for United Way of Monroe County and The YMCA of Greater Indianapolis. Danielle transitioned to Major Gift Fundraising in 2014, beginning at the American Red Cross with a focus on leadership annual giving. In 2018, Danielle began her current role at ALSAC/St. Jude Children’s Research Hospital as a Senior Philanthropic Advisor. Danielle works with St. Jude supporters throughout the Midwest guiding and advising them on major, planned and blended gifts that can make a significant impact at St. Jude.

Thank you

Description

Contributors

Erika Rudd

Danielle Contreras