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Description
Join Anthony R. Alonso, President of Catapult Fundraising, for a
session that will debunk today’s
telefundraising myths and discuss how telephone outreach is still
the most effective form of
fundraising, after face-to-face visits. Combination mail/phone programs, if done
correctly, will upgrade donors, bring lapsed donors back on board, and acquire
non-donors at a low cost per dollar. This
session will look at current statistics and trends in fundraising and how
telefundraising can be
incorporated to enhance your organization’s current efforts.
Learning Objectives:
- Understand the difference between telefundraising and telemarketing and why telefundraising is still highly effective today.
- Develop an understanding of solicitation techniques that are critical to renewing and upgrading donors, bringing lapsed donors back on board, and acquiring new donors.
- Explore the do’s and don’ts of telephone outreach programs and learn why programs may fail if you don’t follow a specific methodology.