Fundraising BS: How Behavioral Science Shapes Our Sector and Our Practice

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Description

Nobel prizes, best-selling books, and plenty of online resources have now opened our eyes to the weird ways our brains (and importantly, those of our donors) think and act. How often do we say that if potential donors knew more about what we do, they would give (or give more)? It turns out that a lot of the choices our donors make are influenced by context, not by information. But it's possible to design strategies to encourage certain decisions or discourage others. This webinar is an introduction to the principles of behavioral science and the ways it affects nonprofits and all of your donors. You will learn how to design and rigorously test a "choice architecture" that can help you and your donors make better decisions, create greater value for your donors, and improve fundraising outcomes for your nonprofit.
At the end of this session, you will be able to bring the principles of behavioral economics to your nonprofit's most pressing challenges.

Learning Outcomes:
* Understand the principles of behavioral economics and its implications on donors and fundraising
* Identify behavioral science principles at work in direct mail appeals, nonprofit websites, and face-to-face asks
* Apply choice architecture frameworks to fundraising practices

PLEASE NOTE ALL PRICES ARE IN US DOLLARS

Contributors

Cherian Koshy, CFRE

Cherian Koshy is a Certified Fund Raising Executive (CFRE), Chartered Advisor in Philanthropy (CAP), & AFP Master Trainer. Cherian is a nonprofit investment consultant and principal at Endowment Partners, an investment management firm that solely focuses on nonprofits, foundations, and endowments. He currently serves on the global board of the Association of Fundraising Professionals and is the Chair of the Iowa Commission on Volunteer Service (Volunteer Iowa) as well as eight other boards and commissions. With 20+ years of experience in annual funds, major gifts, planned giving, and capital campaigns, he is one of the most sought-after trainers and speakers in the nonprofit sector. As the head of fundraising for various nonprofits, he's personally raised more than $100M including several seven and eight-figure gifts. He works with hundreds of nonprofits each year and is committed to helping them solve their most intractable problems. His industry-specific thought leadership has been featured in Advancing Philanthropy, The Chronicle of Philanthropy, the Institute of Fundraising (UK), and dozens of keynote presentations, blogs, webinars, workshops, and podcasts. He holds certifications in Behavioral Economics from Dan Ariely's Irrational Labs as well as Harvard University.

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Description

Contributors

Cherian Koshy, CFRE