10 Ways (at least) to Screw Up Your Direct Mail

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Description

Direct mail remains one of the most effective, yet misunderstood, tools for fundraising. In this session, we'll discuss some common ways nonprofits do direct mail poorly and how you can fix it. We'll use examples of both good and awful appeals and give attendees a chance to ask specific questions about their direct mail plans.

Participants will learn:

How to craft an effective appeal
The critical elements to appeal planning and budgeting
Basic "donor brain hacks" based on the principles of philanthropic philosophy
How to integrate sensible design into your appeal
How to advocate for best practices (that often are rejected by leadership)
What things to invest in and what things to abandon

Contributors

Laura Amerman, CFRE

Before joining Blue Canoe, Laura worked for 15 years exclusively as a nonprofit development and communications practitioner. Her career also includes over 20 years in private sector advertising, corporate communications and marketing.

Laura's service to our profession includes a recently completed tenure on the board of the AFP New Jersey Chapter. She is the current chair of the AFP Global Marketing and Awards Committee and a member of the Conference Education Advisory Committee.
Leah Eustace, ACFRE

After many years as a practitioner, Leah now works as a consultant to nonprofits. She partners with her clients to tell powerful stories to raise more money. She is chair of the ACFRE Credentialing Board, a member of the AFP Global Board and a Past Chair of the AFP Foundation for Philanthropy Canada. Leah is a certified AFP Master Trainer and holds a Certificate in Philanthropic Psychology (Distinction) from the Institute for Sustainable Philanthropy.

Have an attendance code? Sign In to enter it.

Description

Contributors

Laura Amerman, CFRE

Leah Eustace, ACFRE