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Getting the First Appointment with Difficult to Reach Prospects


This is the only cold-calling training in the US for Development Officers. Somehow it's just assumed that we can call wealthy philanthropists and they will just pick up the phone. Engaging the right prospects, individual major gifts prospects but also foundation and corporate prospects is very difficult and seldom taught. We will study the key aspects of getting the first appointment with a cold prospect - messages, email, voicemail, tone and more.



  • Armando Zumaya

    Armando Zumaya is a nationally sought-after speaker, trainer, and lecturer on several niche subjects in fundraising (most notably, major-gifts prospecting and developing major-giving programs for small and medium-sized nonprofits and others). He is a veteran and currently serving as a development officer with 34 years of experience. Zumaya has had op-eds in The Chronicle of Philanthropy, The NonProfit Times, Grassroots Fundraising Journal, and, most recently, in Currents, the magazine of CASE.

October 12, 2022
Wed 1:00 PM EDT

Duration 1H 0M

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