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An Introduction to Donor Data Segmentation

Description

You can’t craft a compelling message or story if you don’t know who you’re talking to. Effective storytelling starts with matching your message to your audience. When we don’t segment our messaging, we set ourselves up for failure.
In this session, we will share some of our favorite strategies for segmenting your donors and other constituents in your database – strategies that produce results!
You’ll learn:

  • 4 basic ways to segment your donors.
  • How to get off the donor acquisition treadmill
  • How to improve your donor retention rates
  • The best an easiest ways to segment donors – ways that have the potential to turn casual donors into major donors

Contributors

  • Steven Shattuck

    Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, he curates Bloomerang’s sector-leading educational content, and hosts our weekly webinar series which features the top thought-leaders in the nonprofit sector. Steven got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, Girl Scouts, Christian Church (Disciples of Christ) and the American Heart Association. Steven volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and is an AFP Center for Fundraising Innovation (CFI) committee member. He is a co-author of Fundraising Principles and Practice: Second Edition. Steven has contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a frequent conference speaker, having spoken at AFP International, NAYDO, Cause Camp, ADRP, the Nonprofit Storytelling Conference, and Planet Philanthropy to name a few. In 2015, he co-founded Launch Cause, a registered 501(c)(3) not-for-profit organization dedicated to helping emerging nonprofit organizations in the Indianapolis area enhance the impact of their work. Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing.

July 11, 2018
Wed 1:00 PM EDT

Duration 1H 0M

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