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An Introduction to Donor Data Segmentation

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Description

This event is at capacity. You are still able to register for the on demand of this version here. The on demand version of the webinar is available within two business days of the live event.
You can’t craft a compelling message or story if you don’t know who you’re talking to. Effective storytelling starts with matching your message to your audience. When we don’t segment our messaging, we set ourselves up for failure.
In this session, we will share some of our favorite strategies for segmenting your donors and other constituents in your database – strategies that produce results!
You’ll learn:

  • 4 basic ways to segment your donors.
  • How to get off the donor acquisition treadmill
  • How to improve your donor retention rates
  • The best an easiest ways to segment donors – ways that have the potential to turn casual donors into major donors

Contributors

  • Steven Shattuck

    Steven Shattuck is Chief Engagement Officer at Bloomerang. He is the author of Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020).  Steven volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and the Study Fundraising Steering Group at the Hartsook Centre for Sustainable Philanthropy at Plymouth University. He is also an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving.

    Steven has contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a frequent conference speaker, having spoken at AFP International, NAYDO, Cause Camp, ADRP, the Nonprofit Storytelling Conference, and Planet Philanthropy to name a few. He is a co-author of Fundraising Principles and Practice: Second Edition.  Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. He resides in Indianapolis with his wife, son and daughter.

July 11, 2018
Wed 1:00 PM EDT

Duration 1H 0M

This live web event has ended.

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